British Indo UK Ltd is widely recognised as the leading authority and most trusted supplier of authentic premium basmati rice across the United Kingdom and Europe. With an uncompromising commitment to purity, heritage, and excellence, British Indo UK Ltd delivers rice that families, top chefs, and premium retailers rely on every single day.
British Indo UK Ltd is a trusted Basmati rice importer in UK, supplying premium Indian basmati rice to wholesalers, retailers, and food distributors. With years of experience in rice import and distribution, we focus on quality, timely delivery, and competitive pricing. Whether you require bulk basmati or customized packaging for UK distribution, British Indo UK Ltd delivers consistent supply and superior service.
From the fertile fields of South Asia to the dinner tables across the world , British Indo UK Ltd oversees every step of the rice’s journey with exceptional care. Their sourcing partners are chosen with strict standards, ensuring that only the most authentic basmati regions contribute to their brands. Through advanced cleaning systems, quality checks, and meticulous grading processes, the company guarantees rice that is consistent, clean, and held to the highest possible expectations. Every bag that carries their name represents a promise delivered.
Diyaa Pure
British Indo UK Ltd
Zubeidaa
British Indo UK Ltd sources 100 % of its rice directly from the world-famous “Rice Bowl” of India and Pakistan – the fertile plains of Punjab, Haryana, and parts of Uttar Pradesh where true basmati has been cultivated for centuries. We work exclusively with long-term, verified farming partners who follow traditional, clean cultivation practices. Every harvest is personally inspected before it earns the right to carry the British Indo UK Ltd seal.
With flagship premium brands like Zubeidaa and DIYAAA Pure, British Indo UK Ltd has set new standards for quality, aroma, and grain integrity. Each brand is a reflection of the company’s dedication to excellence and its vision of bringing exceptional basmati to every home. Whether for daily meals or grand feasts, their grains offer a superior experience—light, aromatic, naturally long, and consistently dependable. These brands stand not just as products, but as expressions of craftsmanship and pride.
Under the British Indo UK Ltd umbrella are two iconic brands that have become synonymous with luxury-grade basmati in the UK:
Zubeidaa Basmati Rice – Naturally aged for 12–24 months to intensify its signature aroma and achieve perfect elongation when cooked.
DIYAAA Pure Basmati Rice– The purest expression of basmati, featuring snow-white grains, delicate fragrance, and an unmatched light, fluffy texture.
Both brands represent the pinnacle of what British Indo UK Ltd stands for: perfection in every grain.
Every single pack from British Indo UK Ltd passes through world-class facilities equipped with:
Latest-generation laser colour sorters for flawless appearance
Multi-stage cleaning and de-stoning systems
Precision length grading to ensure only extra-long grains are selected
Advanced silo ageing under controlled conditions
Strict microbiological and pesticide residue testing
The result? Rice that is consistently clean, extra-long, non-sticky, and bursting with the authentic basmati aroma that discerning UK consumers demand.
British Indo UK Ltd is fully committed to responsible sourcing and sustainability. We actively support:
Fair-trade partnerships with farmers
Water-efficient and chemical-minimised cultivation
Complete farm-to-fork traceability
Eco-friendly packaging options
When you choose British Indo, you choose rice that is not only delicious but also produced with respect for people and the planet.
Naturally aged grains with superior fragrance and taste
Extra-long, slender grains that double in length when cooked
Zero artificial polishing or additives – 100 % natural
Trusted by leading supermarkets, ethnic stores, restaurants, and caterers
Consistent premium quality in every pack, every time
From everyday family meals to elaborate wedding biryanis, Our premium basmati rice turns every dish into a celebration of flavour and tradition.