About Us

Company & Brand Info

British Indo UK Ltd is a trusted brand in the ethnic food industry in the UK, and we take pride in delivering some of the wholesome flavours of the South Asia to every home in the United Kingdom. Being extremely quality-oriented, tradition-oriented, and ethically based in its sources, the company has earned its reputation, established strong connections with agricultural people, and selling products that are based on heritage of their origin. British Indo UK Ltd has very strong associations with the local farmers in the India, and they have long-term relations with the communities based on trust and fair-practices. The company makes sure that the growers are well compensated. This model encourages more sustainable methods of farming and helps the smallholder farms by providing them training on the contemporary methods.

One of the British Indo brands is Diyaa Pure — a top-of-the-range brand in the Basmati Rice Supplier, known for its uncompromising dedication to providing the finest, authentic rice. Cultivated in the fertile soils of Indian regions, Diyaa Pure Basmati provides the true taste of original South Asian cuisine. But Diyaa Pure is more than a product — it is a symbol of culture, of concern, of authenticity.

Parent Company

British Indo UK Ltd

Our Brand

Diyaa Pure

Product

Premium-quality Basmati Rice

Origin

Imported from India

DIYAA Basmati

Premium Himalayan rice, naturally aged and richly aromatic.

Pure Tradition

No polish, no compromise — just authentic basmati rice.

Our Commitment to You.

The Promise of DIYAA Pure Basmati Rice

Because when it comes to your family’s food, only the purest will do.

At DIYAA, we are deeply committed to bringing you only the finest, most authentic Pure Basmati Rice — a gift from the fertile fields of India, cultivated with care and respect for nature and tradition. Our promise is rooted in purity, quality, and trust, ensuring that every grain you serve at your table reflects our passion for excellence.
 
We source only the most premium aged basmati rice, grown in the Himalayan foothills, where nature bestows unmatched aroma, natural sweetness, and that signature fluffy, extra-long grain. Each grain of DIYAA rice is a result of rigorous quality checks, hygienic processing, and traditional wisdom, giving you an experience that is rich in flavour and pure in essence.
 
From the farm to your family, we stand by the values of honesty, purity, and sustainability. Our rice contains no artificial polish, no broken grains, and no compromise — just the finest natural basmati rice, packed with care for homes that value tradition, purity, and excellence.
 
As a brand built on trust and authenticity, DIYAA Pure Basmati Rice represents more than just a staple — it is a symbol of celebration, togetherness, and nourishment. Whether it’s an everyday meal or a festive feast, DIYAA is your partner in creating cherished culinary moments.

Authentic Basmati Rice from India’s Rich Farming Heritage

DIYAA brings the authentic flavour of premium Basmati rice from India’s most trusted farms to your kitchen — delivering purity, aroma, and tradition to every meal you lovingly prepare.

Originality and Backbone

Sourced from hand-harvested farms in Punjab and other renowned Indian regions, Diyaa Pure Basmati Rice gains its signature aroma, fluffiness, and softness from rich soil, ideal climate, and traditional methods. Naturally aged, each grain reflects centuries of skilled farming for enhanced cooking quality.

Strong Relationships with Farmers

Diyaa Pure values strong, long-term partnerships with farming communities across Punjab and India. British Indo UK Ltd supports growers through fair pricing, ethical sourcing, and modern agricultural training — building a sustainable supply chain where farmers thrive and consistently deliver the highest quality Basmati rice.

Advantages to Consumers

Diyaa Pure offers more than quality — it delivers true value. Every pack guarantees purity, traceability, and non-GMO, additive-free rice. Rigorously tested and consistently aromatic, it brings delicate texture and rich flavour to everyday meals and special occasions alike — a reflection of care from farm to table.

A Brand Built on Trust

Diyaa Pure blends heritage and trust, rooted in Punjab’s farm traditions and committed to excellence. Through ethical sourcing and deep farmer relationships, it brings world-class Basmati rice to UK homes — connecting those who grow it with those who cherish it.