About Us
Company & Brand Info
British Indo UK Ltd is a trusted brand in the ethnic food industry in the UK, and we take pride in delivering some of the wholesome flavours of the South Asia to every home in the United Kingdom. Being extremely quality-oriented, tradition-oriented, and ethically based in its sources, the company has earned its reputation, established strong connections with agricultural people, and selling products that are based on heritage of their origin. British Indo UK Ltd has very strong associations with the local farmers in the India, and they have long-term relations with the communities based on trust and fair-practices. The company makes sure that the growers are well compensated. This model encourages more sustainable methods of farming and helps the smallholder farms by providing them training on the contemporary methods.
One of the British Indo brands is Diyaa Pure — a top-of-the-range brand in the Basmati Rice Supplier, known for its uncompromising dedication to providing the finest, authentic rice. Cultivated in the fertile soils of Indian regions, Diyaa Pure Basmati provides the true taste of original South Asian cuisine. But Diyaa Pure is more than a product — it is a symbol of culture, of concern, of authenticity.
DIYAA Basmati
Premium Himalayan rice, naturally aged and richly aromatic.
Pure Tradition
No polish, no compromise — just authentic basmati rice.
The Promise of DIYAA Pure Basmati Rice
Because when it comes to your family’s food, only the purest will do.
Authentic Basmati Rice from India’s Rich Farming Heritage
DIYAA brings the authentic flavour of premium Basmati rice from India’s most trusted farms to your kitchen — delivering purity, aroma, and tradition to every meal you lovingly prepare.
Originality and Backbone
Sourced from hand-harvested farms in Punjab and other renowned Indian regions, Diyaa Pure Basmati Rice gains its signature aroma, fluffiness, and softness from rich soil, ideal climate, and traditional methods. Naturally aged, each grain reflects centuries of skilled farming for enhanced cooking quality.
Strong Relationships with Farmers
Diyaa Pure values strong, long-term partnerships with farming communities across Punjab and India. British Indo UK Ltd supports growers through fair pricing, ethical sourcing, and modern agricultural training — building a sustainable supply chain where farmers thrive and consistently deliver the highest quality Basmati rice.
Advantages to Consumers
Diyaa Pure offers more than quality — it delivers true value. Every pack guarantees purity, traceability, and non-GMO, additive-free rice. Rigorously tested and consistently aromatic, it brings delicate texture and rich flavour to everyday meals and special occasions alike — a reflection of care from farm to table.
A Brand Built on Trust
Diyaa Pure blends heritage and trust, rooted in Punjab’s farm traditions and committed to excellence. Through ethical sourcing and deep farmer relationships, it brings world-class Basmati rice to UK homes — connecting those who grow it with those who cherish it.